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The Hornet

Serving the Fullerton Community Since 1922

The Hornet

An Amazon Fresh store is coming to Fullerton


The Fullerton Towne Center - taken by Aqil Bintory
Amazon Fresh is located in the Fullerton Towne Center, where Toys’R’Us used to be. Photo credit: Aqil Bintory

An Amazon Fresh store is coming to Fullerton and locals have mixed feelings about it. The store is to open Feb. 25 at 1100 South Harbor Boulevard in the Fullerton Towne Center. This is no more a short walk from the Costco Wholesale, taking the location of what used to be Toys’R’Us.

“Find consistently low prices on a wide assortment of your favorite brands as well as high-quality produce, meat, and seafood. Enjoy delicious prepared foods made in our (Amazon’s) kitchen. And be able to discover newer ways to make grocery shopping more convenient,” states the Amazon website.

Amazon Fresh stores are also more technologically advanced than a typical supermarket. Amazon Dash carts are evidence of this, as they allow customers to check out items without having to see a cashier and pay entirely within the cart, thus avoiding a line. Think of self-checkout being taken one step further.

The new Amazon Fresh Store Dash carts are supposed to be easy to use.
The new Amazon Fresh Store Dash carts are supposed to be easy to use. Photo credit: Amazon

To use the Dash cart option, customers must have an Amazon Prime account. Otherwise, they are welcome to use a standard cart and checkout as they would in any other store (through a cashier).

Emily Chau, a Fullerton resident, stated that these stores will be a must-see since it has been seen at different locations on the social media platform Tiktok. She explained that seeing the store on TikTok videos made her intrigued to visit.

“After watching that TikTok, I thought the store was super ‘high tech’ with the carts having screens and you being able to like see what it costs just by putting it in the cart, it’s like something you’d watch in that Back to the Future movie,” Chau said.

The Fullerton Costco and Amazon Fresh Store are very close.
The Fullerton Costco and Amazon Fresh Store are very close. Photo credit: Aqil Bintory

Many of the online videos depicting the Amazon Fresh stores got a lot of attention. Some reached over two million likes on the TikTok platform. Because TikTok is a big source of where Generation Z gets information, it is safe to assume that stores like these can be normalized in the coming years.

The Hernandez family, consisting of four persons who reside in Fullerton, shared their mixed feelings about Amazon Fresh Stores. Mr. Hernandez believes it is a “monopoly” move from Amazon and explained that he thinks Amazon is becoming a powerhouse company around the world.

“It’s crazy how much Amazon has done and is doing, COVID-19 really did a great number for them, especially with us. I ended buying many things off of Amazon for Christmas (for the kids) but for groceries and all that, I believe it is something I wouldn’t use or go to (Amazon Fresh store) for groceries,” said Hernandez.

This is when Hernandez’s wife added:

“I like the supermarket I go to, we usually go to Northgate or Costco because I trust them for my food, but for a company like Amazon to provide that I don’t know if I trust them for that. It wouldn’t hurt to try it out, since it is right next to Costco and it’s no different commute,” she said.

There was an overall positive response to the new Amazon Fresh Store in Fullerton, with the exception of a few negative ones. With this analysis, it is safe to assume that the Fullerton community will adapt to this new way of grocery shopping.

Amazon Fresh is set to open Feb. 25 in the Fullerton Towne Center. The store will be offering in-store shopping, curbside pickup and grocery delivery. For more information, visit the Amazon website.

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Comments (12)

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  • A

    AlexFeb 7, 2021 at 7:54 pm

    More well paid jobs, more oportunities, and more than anything quality fresh food for our community…

  • Z

    ZafarFeb 7, 2021 at 10:08 am

    As someone else pointed out above traffic and parking are going to be a mess. It’s already so bad on the Costco gas side. Don’t know why they don’t add more gas stations in back parking lot that’s always empty. Curious how Amazon Fresh compares with Costco.

  • K

    Kathi S CordsenFeb 6, 2021 at 8:32 pm

    My main concern is the parking. I stopped going to Costco due to the horrible parking lot always filled up to compacity, now it will be so much worse. I just wish Amazon would have found a more parking friendly place.

  • C

    Charles H RobinsonFeb 6, 2021 at 11:36 am

    Amazon shows no fear in competing with Costco. I hope they don’t drive them out.

  • J

    JuanitaFeb 6, 2021 at 5:33 am

    That parking lot is already a nightmare. Have mercy on you if you pull in by accident then can’t get out for an hour.

    What are the prices at this new store? From what I’ve seen on the websites food prices I won’t be doing any shopping there. Until prices can compare with Walmart I won’t be there.

  • M

    Marilyn Marie GianettiFeb 6, 2021 at 5:17 am

    Amazon bought Whole Foods which gives us an idea of what the food shopping scene will be like.

    • A

      AlexFeb 7, 2021 at 7:51 pm

      focus in the positive people, more jobs, more opportunities, quality fresh food for the community..

  • G

    Gabriela Marin-FaustoFeb 6, 2021 at 12:35 am

    I saw when they first put the name up. I couldn’t believe it. I’m ready to try it. I hope the prices are not crazy and that the produce is fresh.

  • K

    Keith BrownFeb 5, 2021 at 5:28 pm

    I look forward to checking it out. Amazon can be a game changer for all the right and wrong reasons. Those in store lockers are real game changers in my community.

  • L

    Leslie vandenburgFeb 5, 2021 at 1:27 pm

    I can only imagine the massive traffic jams with Costco, Amazon. And that never ending drive-up line for In and Out

    • N

      NDFeb 6, 2021 at 8:01 am

      Totally agree.. Either build a parking structure or place the entrance to the Amazon store on the backside facing the AMC. There’s lots of available parking there.

    • C

      CrystalFeb 6, 2021 at 5:14 pm

      OMG! Didn’t even think about that! And isn’t it amazing how restaurants, churches, and small businesses can’t really open fully, yet Amazon can open a new store… Go figure!