Many might recognize this important name in the regional music genre. Peso Pluma, whose real name is Hassan Emilio Kabande Laija, has been talked about for quite some time now. It seems as though most people recognize him as a big up and coming artist in the music industry.
Pluma is from Guadalajra, Jalisco as well as Sinaloa. He grew up in Mexico, but lived in San Antonio, Texas for a couple of years with his mom. With many Mexican influences, the genre of music that Pluma would make history in was set.
His first hit that blew up on tiktok and went viral, in what seemed almost an instant, was AMG ft. Natanael Cano and Gabito Ballesteros that came out on Nov. 24, 2022. Then came PRC ft. Natanael Cano that came out Jan. 23, 2023. AMG is the song that has been used the most on the app with a combined number of around 303,800 downloads.
At the beginning of this year, he became a star overnight with every collaboration and song of his that kept coming out becoming instant hits. It is also safe to say that the genre of music that he makes, corridos tumbados and corridos belicos, is becoming more well known because of him.
After releasing a couple of singles the time came for his debut album, Genesis was released on June 29, 2023, and as expected it was an instant hit. On Sept. 12, Pluma attended and performed at the The MTV Video and Music Awards. He performed a popular song called Lady Gaga and even included an orchestra which is a typically used element in his genre.
To say the least I felt so much joy and admiration for him not only because the music is really good, but because a Mexican artist has accomplished so much in a genre that isn’t appreciated. As a Mexican-American, it has me feeling prideful that our music and language has crossed borders that we never thought it would cross.
The music that we think of only being heard in Mexico or Latin America has gone to so many more places than I can name. Mexico has accomplished a lot of things this year, especially within the realm of music. With this, I also think that social media has to do a lot with this accomplishment as well.
With that being said, I am all for Peso Pluma succeeding and continuing to break all kinds of records in the music industry and for him, and other artists, to display Mexico at its highest.
